In the age of social media, where cat videos and viral dances often overshadow professional networking, LinkedIn stands as the sober, suit-clad sibling in the social media family. For Rwandan professionals aiming to make their mark both locally and globally, understanding when and why to follow people on LinkedIn can be the key to unlocking new opportunities.
First, let’s talk numbers. As of 2023, LinkedIn boasts over 900 million users worldwide, with Africa accounting for a rapidly growing segment of this user base. In Rwanda, LinkedIn usage has seen a significant uptick, correlating with the country’s push towards becoming a regional tech hub.
While exact user numbers in Rwanda aren’t publicly disclosed, the increasing presence of Rwandan professionals and companies on LinkedIn reflects a national trend in leveraging the platform for networking and career development.
If you’re venturing into the fields of technology, agriculture, or tourism—which are key sectors in Rwanda—following industry leaders can provide valuable insights. For instance, following figures who have similar interests as you, can keep you updated on the latest developments in the tech sector.
When exploring career opportunities
Job postings are aplenty on LinkedIn. If a company you’re eyeing is expanding, like the Rwanda Development Board’s initiatives to attract foreign investment, following their company page could give you a heads-up on job openings.
When building professional relationships
Networking isn’t just about collecting contacts; it’s about building relationships. If you met someone at a conference like the Transform Africa Summit, following them on LinkedIn can keep the connection alive without the awkwardness of remembering names at the next meetup.
When seeking mentorship
Rwanda’s focus on entrepreneurship has led to a surge in experienced professionals willing to mentor newcomers. Following potential mentors can give you access to their shared wisdom, articles, and possibly open doors to direct mentorship.
Expand your network
LinkedIn algorithms often suggest connections based on your interests and who you follow. Expanding your network can lead to collaborations, partnerships, and even friendships. Who knows, maybe your next big business idea will come from a connection made on LinkedIn!
Following and engaging with content from leaders in your field can enhance your visibility. Commenting thoughtfully on posts can showcase your expertise—a digital equivalent of a firm handshake and a confident smile.
Many professionals share content exclusively on LinkedIn. Webinars, articles, and thought pieces can provide you with knowledge that isn’t available elsewhere. It’s like having a VIP pass to the professional world’s backstage.
While following people on LinkedIn has its perks, turning into a ‘serial follower’ might clutter your feed and dilute the quality of content. Remember, LinkedIn isn’t about the quantity of connections but the quality. So, resist the urge to follow every profile with a suit and a title longer than a Rwandan hillside.
