If you’re in Rwanda and still treating LinkedIn like that gym membership you never use, it’s time to change that. Do you know you can turn your LinkedIn profile from a digital résumé into a referral-generating machine. Leveraging LinkedIn for referrals isn’t just a smart move—it’s practically a survival skill.
First off, let’s address the elephant in the room: Is LinkedIn even relevant in Rwanda? The answer is a resounding yes. With the country’s rapid economic growth and a booming tech scene, professionals are flocking online to network, and LinkedIn is the go-to platform.
Your LinkedIn profile is your digital first impression. Make it count. Opt for a clear, professional headshot, spice up your headline, highlight projects that had an impact and don’t just send random connection requests. Be strategic.
Connect with alumni from your university. Chances are, they’re more likely to accept and might help you down the line. Follow and engage with leaders in your field. Comment on their posts—not with generic praise but with thoughtful insights.
Join groups, there are LinkedIn groups for almost every profession. Join ones relevant to Rwanda, like “Rwanda Business Professionals” or “East Africa Tech Enthusiasts.” engage, don’t lurk.
Scrolling through your feed is not enough. Post Content, share articles, insights, or even questions. For example, if you are an entrepreneur, post about how the latest mobile money trends are affecting local businesses.
Also, make it a habit. just like Umuganda happens monthly, your LinkedIn engagement should be regular.
The art of asking for referrals
Now comes the tricky part—asking for referrals without sounding desperate.
First of all find someone in your network who is connected to the company or role you’re interested in. Then craft a polite message. Personalize your request. Mention how you know them, why you’re interested in the role, and how you believe you’re a good fit.
Example: “Hi John, I noticed you’re connected with Jane Uwineza at XYZ company. I’m interested in their new Junior project manager role and believe my experience with aligns well. Could you possibly introduce me to her?”
If appropriate, mention how you can be of help to them as well. Networking is a two-way street, after all.
Remember, you’re building relationships. Sending the same generic message to multiple people is a no-go. People are busy. Give them time to respond before following up. Always express gratitude, whether or not the referral pans out.
Given Rwanda’s focus on ICT and entrepreneurship, there are unique opportunities to connect.
Many Rwandan conferences and seminars are now hybrid. Engage with attendees on LinkedIn before and after the event. Make sure to showcase your skills.
Keep an eye on what’s happening in Rwanda’s job market. Stay informed about companies like Bank of Kigali, MTN Rwanda, and emerging startups. LinkedIn allows you to set alerts for roles you’re interested in.
