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3 essentials for standing out as a leader

Sylvia Ann Hewlett, in her book Executive Presence 2.0, highlights gravitas as a key element of executive presence. She points to confidence, “grace under fire,” and decisiveness as hallmarks. Those who truly embody gravitas also exude credibility, authority and the ability to create impact. They speak and act in ways that make people sit up and take notice—without resorting to chest-thumping bravado.

How can you develop gravitas, beyond “acting” confident? Here are three essentials for elevating leaders from capable to commanding:

  1. Develop exceptional communication skills

Exceptional communication starts with self-awareness. How are you showing up for others, and how are they perceiving you? It’s not just about the words you say—it’s how you say them and how well you listen.

Listen first

Notice nonverbal cues—posture, eye contact, tone of voice—both yours and others’. If someone’s body language suggests confusion or hesitation, then address it promptly and empathetically.

Practice, practice, practice

Great communicators rarely wing it. Whether it’s a board presentation or an all-hands meeting, rehearse so you can speak with clarity and conviction.

Communicate with precision

Get to the point. Gravitas is lost when you wander off-track or bury your key messages in a sea of words. Aim for brevity and clarity to leave a lasting impression.

  1. Be consistent.

Authenticity and integrity aren’t just buzzwords; they’re core to gravitas. Align your words and actions with your values. People need to see that you stand for something and follow through.

Make decisive choices

Even when the decision is tough, do your homework, commit, and move forward. Consistency builds trust, and trust forms the bedrock of gravitas.

Walk your talk

If you proclaim that open communication matters, then your team should see you actively encouraging feedback and sharing updates candidly. If you say teamwork is essential, be the first to credit others and collaborate.

  1. Establish a strong, unique brand

Your gravitas is also rooted in your unique personal brand.

Double down on your expertise

You don’t have to know everything, but you should know your field deeply. Share insights and experiences that demonstrate your expertise.

Own your strengths

When you’re confident in your unique skill set, people gravitate (pun intended) toward your leadership. This confidence doesn’t come from arrogance; it comes from recognizing your worth and what you bring to the table.

Cultivating gravitas is about more than a firm handshake or a confident stride (though both help). It’s about honing your communication skills, demonstrating unwavering consistency, and leaning into the expertise that sets you apart. When you do these three things well, you’ll move beyond surface-level confidence to a deep, resonant presence that inspires credibility and allows you to make a real impact.

Straight out of Twitter